Addressable TV Is Coming

Beet TV reports that – thanks to media agencies and living space technology like the XBox – the ability to target TV adverts to a specified audience is becoming a reality.  Addressable TV is here!  See more >>

YouTube’s “London 2012 Olympics Bus” Traveling Across India

Not every village in India has access to a TV or network stream.  So how do you get the London 2012 Olympics to everybody?  Simple.  You get YouTube to sponsor a bus that travels around the country streaming the games!  See more >>

Is Outsourcing Your Marketing a Good Idea?

According to this infographic from HubSpot, there’s a logical method of finding out whether or not you need to outsource your marketing.  And this method is their flowchart, which I have to say is very thorough!  See more >>

Your Simple Guide To Launching A Twitter Advertising Campaign

Are you undecided about using Twitter’s promotional Tweets?  It might seem like a good investment, but what if it doesn’t work?  Then you’ve just wasted your money.  Luckily, HubSpot is offering some free advice.  See more >>

Songdo – The Smart City

The future city is something that we should all have a great interest in.  The ability to keep out high living standards and at the same time be sustainable - well achieving this has left a lot of out top people scratching their heads.  A city that’s being built in South Korea may hold the answer though, as Dragonfly Productions reports.  See more >>

The Marketing Mix — A Closer Look At The Four P’s

As you can probably tell, I’m a sucker for flow charts.  This one from Marketing Donut teaches us about the four P’s – Product, Price, Place and Promotion.  As you’d expect from Marketing Donut, it’s interesting and clear.  See more >>