Interview: Linda Rossiter – Award Winning Creative Director (Part 1)
Linda Rossiter has been here from the start!
From Rossiter & Co’s beginnings to where it is now, through good times and bad, she has helped make it what it is today.
And, in this first part of a two part interview, she’s going to let us know how it all began.
Q: How did you get into the industry and help found Rossiter & Co?
A: I’ve always been an artist.
On my 16th birthday I won a prize at the National Gallery. From this, I went on to do a diploma in Fine Art – and this then lead to a degree in Scientific Technical Graphics.
This was in the 80’s, and was one of the first computer graphics degrees in the UK.
It was whilst I was at university that I met my future husband and business partner, Kevin Rossiter.
After my degree we moved to Skelmersdale and Kevin got a job here selling video production. After a year of doing this, we decided to start our own company.
So, in October 1988, Rossiter & Co was founded.
Q: How did you make it work?
A: We bought the largest house we could find and turned part of it into a studio. We then began to work from home – which was quite a radical move back then. Everybody does it now of course.
Compared to what we have today, our early equipment was pretty limited in what it could offer.
I could only do “cut” edits, no dissolves – and I worked out how to do graphics based text through an Amiga computer system!
It’s amazing when you think that what takes an editor 2 minutes to do today – on one machine – would’ve taken 2 hours back in the 1980’s on enough machines to fill a living room!
When I wanted transitions, I’d buy an hour’s time at a TV studio in Salford – for £100 an hour! A huge amount to me back then! I’d spend hours preparing the tapes so that I could get a lot done in my hour… the editors there used to dread me coming!
For the voice, we’d drive out to Manchester to a voiceover studio and listen to the scripts being recorded by Paul Brown and others. I like Paul – and we still work with him today!
In the late 90s we invested in one of the first digital editing systems. It was expensive, but enabled us to log and capture footage straight from the tape and onto the PC.
Which, of course, made the editing process a lot quicker and a lot easier.
Click here to find samples of web and corporate video that Linda has made.
And come back soon for part 2 of the interview!