Your web video is never just made for you or your company. It’s also made for your audience. In fact, it’s especially made for your audience. And for the obvious reason – your audience is your customer. I’m sure your … Read more →

Your new video has just arrived! The production team have done their job – and they’ve done it well. The video exceeds your expectations. So far so good – but now what? You’ve just spent a relatively large amount of … Read more →

With the wave of low quality video latching onto the olympics, we’ve picked 5 high quality YouTube video campaigns we think you’ll like. 1. Sport At Heart This was the video that was used For the London 2012 Olympics bid … Read more →

Everybody wants their video to go viral and to be the trend. And it looks easy to do. You simply have to make a short snappy video that appeals to everybody. Easy, right? Well, no. As Abraham Lincoln said: “You … Read more →

Your business marketing strategy has to utilise all available communication options – from web based communication to print. Once you have used all of these to the point of exhaustion, it’s time to start looking at combinations. Your marketing campaign … Read more →

The budget of your web video mainly depends on its length. And the length of your web video depends on: > Your company message What’s your company about? What do you offer that nobody else does? That’s your company message. … Read more →

The office of 2012 no longer has to be confined to one location. The internet – and the sophistication and availability of modern networking hubs – has allowed the modern office worker to work from anywhere where there’s a network … Read more →

Growth and profit are the main ingredients for the success of any business. If a large investment will lead to an even larger return then you need to take the obvious course of action. If you don’t – and your … Read more →

The beauty of a web video is that producing one doesn’t have to be difficult – it can be made from just about anything that’s visual. Live action filming is great for most corporate and training videos – but for … Read more →

Your video reflects your company’s identity. It’s the marketing tool that tells people who you are, what you do and what you’re about. The last thing you want is for your company message to be told in the wrong way. … Read more →

What is the ideal length of a web video? We get this question a lot, and really, it depends on the message. There aren’t many web videos that are less than 30 seconds long – and there aren’t many web … Read more →

You probably have a great video, one that tells your customers what you and your business are really about. But it’s looking dated. So how do you take a classic video and make stunning to the audience of 2012? Here’s … Read more →

We all know that the business of 2012 needs a web video as part of its marketing campaign. But the web video itself needs to be marketed – your potential customers and clients need to know it exists. After all, … Read more →

Does your web video work on an IPad? What about a SmartPhone? You don’t know? Well that’s too bad. According to a recent Microsoft report: “By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of … Read more →

Using video isn’t yet ‘old hat’, but animation is starting to steal the show. This is because many businesses needs things in their web videos that only animation can do. 1. When your product or service is invisible Animation is … Read more →