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| Hold regular site reviews |
If you want a website that delivers you business then commitment to your website is essential.
This commitment to marketing your website is an ongoing managed process, part of a considered emarketing strategy.
It has to be - because a website that doesn’t have an ongoing development plan is a website that is going nowhere - fast.
The best way to understand your level of commitment is to think of your website like a garden.
“A website is like a garden?!” - bosh!”
Take a moment to explore the analogy:
- Like a garden, nothing happens overnight on a website, though it can happen quite quickly.
- Like a garden, a website always needs improving, and like a garden the more you put into it, the more you'll get back.
- Like a garden, a successful website is not a one-night stand, or a three month splurge
But with regular commitment it can be the best marketing investment you ever made.
This might all sound very poetic when what you’re looking for is a website that delivers leads, sales and enquiries.
But consider how many websites fail and become semi-moribund?
We can tell you - it’s millions. The majority of them in fact!
And they fail because their owners never sustained a commitment to them.
The web is a fast moving world. Your site has to be regularly monitored, analysed and reviewed to ensure you're maximising its performance.
Regular monthly web marketing reviews are essential to continually refine and develop the performance of your site.
The agenda for a Monthly Emarketing Review might be
- Analyse website performance
- To send out an enewsletter or ecast
- Enhance existing pages
- Add new pages
- Fix poorly performing pages
All of these present opportunities to deliver new information.
Analysing your website performance through regular reports?
This is essential.
Would you send out a team of salespeople without regularly analysing their performance? Of course you wouldn’t. Well, your website’s no different. You measure it’s performance, and from this, we collectively figure ways to improve it.
Update your own pages
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| Update your own pages |
- We can train you to update your own pages so your site is always bang up to date.
- We also can design your site so that you can update it yourself without the need to learn a web editor.
- We recommend Adobe Contribute 4 as our content management system (CMS) of choice. It’s cheap, reliable and easy. Typically Contribute 4 users require <1 support call or support email per year, which demonstrates how easy, and therefore cheaper, it is.
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