What is Web Marketing?

Over 25,000 visitors each month

Web marketing enables your site to deliver business.

Whether you need more customers, enquiries, sales leads, clients or need to provide more and better public or workforce information online to more people.

Whatever your business need, emarketing 

starts by having your website seen by a wider audience.

This audience then has to be encouraged to interact and engage when they arrive at your site.

And this can be measured.

For example, this site has around 25,000 visitors each month.

They read an average 4-5 pages each, and around 25%-30% of them return for a second visit or more.

By contrast, most sites have few visitors, and very little return visit traffic.

So why not use our know-how and skills. Together we can develop the business performance of your website to deliver more visitors, more sales and enquiries, subscriptions, and greater interactivity

Please write in and tell us about your business and what you’d like to achieve online.

What Can Web Marketing Do?

Win international customers

Find new customers and generate leads

Offer high quality online sales support

Keep you regularly in touch with customers

Win international customers

Keep the public or relevant interest groups informed, aware and up-to-date

Promote your internet image, presence and capability

How We Make Your Site Deliver

Luton Translink Online Survey page

Rossiter & Co can:

• Increase the number of visitors to your site
• Make visitors stay longer once they’ve found you
• Encourage visitors to enquire or buy while they’re on your site
• Get them to return for more

We believe this is what web marketing is all about

How’s it Done?

More and better content is the secret to a great website.

Google says this, and so do the leading SEO experts in the world.

Successful emarketing isn’t a trick. It’s about delivering a site your visitors and customers want, that solves their problems quickly and easily

This means providing rich content that provides the answers visitors want, in the way they want it.

While keywords, metatags, page optimisation and links all matter, they’re never a substitute for a great site with rich content, one that customers will want to return to time and again.

You can kickstart an online marketing campaign using paid AdWords with Google, MSN, and Yahoo.

But this can be expensive over the long term, as other ad buyers – your online competitors – will fiercely outbid you for the top places. So your advertising costs keep rising, and your profit margins shrink.

To compensate for this, you need to develop your website for the medium to long term. You can do this alongside your paid advertising campaign.

And this is where rich web content comes in.

Content will bring you visitors and customers.

You can also drive buyers to your site using email.

Email marketing campaigns and promotions work for many different types of business.

For example, one of our services industry customers was well behind target in mid year. But they eventually exceeded target by nearly 20%. And the prime driver in this growth was a sustained email marketing campaign.

If you want more from your website, and develop your emarketing, then please write in and tell us your particular problem or goal.

We can provide professional web services that will make your website deliver more.

Click to see how we make your website work better…