Soundbites create Peer Group Influence

Soundbites, or Vox Pops or Talking Heads as they’re sometimes called, can make a massive impact on any training video production.

Using short tightly-edited clips of employee reactions and comment in your training video will give credibility and clout.

It works like this:

A voiceover, or an actor, or a presenter, is simply a person paid to say what you want – a mouthpiece. Everybody knows this, and therefore there isn’t necessarily any reason to believe them.

Of course the scenes that actors or presenters appear in can still have great impact, but nonetheless with some training issues there can still be a credibility gap.

This is where soundbite interviews come in.

Your own workforce discussing the issues that matter, on camera, cam have a big effect, especially with deep-rooted attitudes or problems.

People mightn’t listen to people above them – managers or directors – or to the people they consider are below them.

But they do listen to their peers.

Peer group influence is very powerful attitude-shaper. So use it.

Top Tip: Use soundbite interviews when attitude is a major issue.

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