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Training Video Production Services
Corporate Video Production - A Manager's Guide
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A 10 Point Primer to Training Video Production
1. Motivate and Instruct
2. Keep them Awake
3. Audiences don't Multifunction
4. Leadership by Good Example
5. Bring it to Life with Actors, Presenters and a Cast
6. Soundbites create Peer Group Influence
7. Graphics Tell it Better
8. Writing the Ideal Training Video Script
9. Have a Follow-Up Discussion
10. Figuring out the Price of your Training Video
Video Services Overview
Online Examples of our Videos
Online Examples of our Multimedia Presentations
Business Video Choices and our standard production methods
Corporate Video at Half the price?
How much should you pay for a programme?
Video Streaming from the web - How?
How much should you pay for a programme?
Video Costs can be halved by applying the 30-15-5 Rule . If this is your first time, then you need to know this.
Customer list - See who we work for
Training Video Production - Top Tip 6
 
Soundbites create Peer Group Influence

Soundbites, or Vox Pops or Talking Heads as they’re sometimes called, can make a massive impact on any training video production.

Using short tightly-edited clips of employee reactions and comment in your training video will give credibility and clout.

It works like this:

 

A voiceover, or an actor, or a presenter, is simply a person paid to say what you want - a mouthpiece. Everybody knows this, and therefore there isn’t necessarily any reason to believe them.

Of course the scenes that actors or presenters appear in can still have great impact, but nonetheless with some training issues there can still be a credibility gap.

This is where soundbite interviews come in.

Your own workforce discussing the issues that matter, on camera, cam have a big effect, especially with deep-rooted attitudes or problems.

People mightn’t listen to people above them - managers or directors - or to the people they consider are below them.

But they do listen to their peers.

 

Peer group influence is very powerful attitude-shaper. So use it.

Top Tip: Use soundbite interviews when attitude is a major issue.

 

Next:Training Video Tip 7 - Graphic Tells It Better >>