In your training video, it can be very tempting to show audiences the incorrect way of doing something, by way of suggesting that you know what’s currently being done wrong, and that it’s something we all recognise.

It’s tempting to see merit in this approach, as the wrong way is often the common way, and everybody obviously relates to it.

But audiences remember what they see.

If you show them the wrong way, than that’s what they’ll remember.

So if you really must show the wrong way then conclude the scene by showing how the situation is put right.

For example: If a box is blocking a fire escape, then show someone moving the box, and resolving the issue.

For example: If you must show someone being rude to a customer, then follow it by showing the embarrassment the employee felt at getting it wrong. Then conclude by showing the right way, and the satisfaction the employee felt at doing things the right way.

But most of the time it’s easy to avoid showing the wrong thing. And it’s always better to show the right thing.

Leadership at any level of an organisation is based on example.

Managers or directors with bad habits quickly pass on their bad habits. In effect, they offer negative leadership.

But you don’t have to let your training video production turn out this way.

Top Tip: Only show the right thing, the correct way of doing things. Lead by good example.