A helpful guide for any manager planning to produce a training video
Training video production is relatively costly compared with buying an off-the-shelf training DVD or training package.
Nonetheless, if you need a training video and only your own custom production – specifically targeted to your workforce training needs – will do, then we’ve put together these 10 Top Tips to help you assess what will help you, and what common pitfalls you can avoid.
If this 10 Point Primer to Training Video Production has been useful to you, then please let us know.
Likewise if you think it could be improved, write in and give us your comments.
The contents include:
Motivate and Instruct
Keep Them Awake
Audiences don’t Multifunction
Leadership by Good Example
Bring it to Life with Actors, Presenters and a Cast
Soundbites create Peer Group Influence
Graphics Tell it Better
Writing the Ideal Training Video Script
Have a Follow-Up Discussion
Figuring out the Price of your Training Video
Possibly the best piece of advice to give someone thinking of producing their own training video is to put yourself into the mindset of your audience. No matter what it is that you want to tell them, if you don’t do it in a way that fits their world view, then straightaway you lose vital credibility.
On the other hand, if you can express yourself in your programme in a way that the audience can directly relate to and enjoy, then there’s every chance they’ll open their minds to let your training message in.
This ability to get inside the audience mindset is often the prime reason for producing a custom made programme.
The certainty that you can command the audience’s attention is worth the additional spend required to produce a custom training video.
An example of getting inside the audience’s mindset is for example when training in interpersonal skills, you can use drama and actors to depict scenes from real life.
You can read more about this is the section Bring it to Life with Actors, Presenters and a Cast
Another time-proven way to influence and motivate staff is with VoxPops or soundbites. VoxPops and soundbites are different words for the same thing, ie, short clips of people looking off-camera, talking to an unseen interviewer.
VoxPops let you use your own workforce to help solve the problems of your own workforce.
VoxPops take time to do well as it involves a lot of careful thoughtful editing to produce a coherent flow of information from what were originally a motley collection of only loosely-connected clips.
But it’s worth it as the results can work deeply on your workforce.
You can find out more here