Presenter Web Video - Getting It Right!
How long should my presenter web video be?
2 minutes is the optimal runtime for the web
It's a fact that most DVD-based corporate videos have "dead spots", as they usually play to a captive audience, who expect a 5-8 minute video.
Web video must have no dead spots.
The script must be right on the button at every moment from start to finish, or they'll simply switch you off.
This is why we recommend aiming for a crisper, punchier 2 minute format.
What can I do in 2 minutes?
In 2 minutes you can deliver a complete proposition, complete with compelling benefits, and a call to action.
This is all you need for visitors to:
> quickly grasp what you offer
> be persuaded to get in touch with you
> be impressed with your professional approach
Most of all: You can improve the visitor sales response of your web page.
How to I ensure my script is really convincing?
We provide script and creative assistance & support to make sure your script has bite.
You can choose from:
1 - developing your script and storyboard with us via email and telephone
2 - paying a little more to have us meet at your premises and write your script with you
Choose the script option you prefer.
Either way, we work together on your script until it is utterly compelling for your target audience.
Neither of us would have it any other way!
What makes the most convincing script?
Focus on what you deliver.
Focus on the benefit your customer gets from this
Focus on how you do this better than anyone else
Focus on ending on a compelling proposition
What makes a weak script?
Talking about how well you do things
Expecting a description of your services to rivet the customer
Saying anything that doesn't directly address your customer's interests
Failing to end on a compelling offer or proposition.
How do you visually bring my script to life?
The presenter is your main message delivery vehicle.
We reinforce them with animated captions and stills, all post produced for a polished, convincing image.
We underline every key point you make in an effective visual way.
How do you make my business image look impressive?
We use post production tools.
This means:
> We dub your Presenter over a professionally designed background in your corporate or brand style.
> We animate your video footage, stills and captions
> We add charts and graphics if rqd
> We support with audio and music
How long does it all take?
Allow 2-6 weeks.
What do I do next?
Contact us. Write or call Rossiter & Co on 0845 366 4131.
Tell us you'd like a Presenter Web Video.
We'll get back to you with details, exact prices & terms so you can get started.
Presenter Web Video - a convincing human face on your web site.
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