Lead Generation – High Visitor to Lead Conversion

You can have all the traffic in the world coming to your site, but if they don’t pick up the phone and call, or write in with an email enquiry, then your efforts at lead generation count for nothing.

It’s a fact that many people neglect to maximise their visitor-to-lead conversion, and in doing so commit a costly error that can waste hundreds or even thousands of potential sales leads.

So how are visitors converted to sales leads?

We need to engage and compel

Here are some great ways to engage and compel, and convert regular visitors inoto eager sales leads

• Great web design
• Great graphics
• Great video, flash animation or online tools

Let’s take a look in more detail…

Great web design
The right design instinctively makes the visitor feel comfortable. They can see what they want and feel they know how to get it.

The right design gives the impression that your organisation is the leader in its field. Your page – and your whole site – should give the visitor that mmm … I’ve arrived feeling.

This is achieved through a mixture of great looks and a great navigation structure.

• We get your site liked by visitors

Great graphics
There are many examples of how sites have improved their looks through better graphics and immediately seen an improved response in leads and enquiries. Great looks do work.

Our National Gallery 1st Prize-Winning artist-designer can deliver you great graphics.

Importantly, we can work within your corporate constraints, and still achieve more than the average boxy look that is so common on millions of websites.

• We create great graphics to grab visitor attention

Great video, animation & online tools
When visitors must be compelled to act now, we create flash animation and video for you.

By animation, we’re not talking about dumb banners that everyone instantly ignores.

We mean eye-catching artwork and compelling storytelling that captures and leads the visitor’s imagination, such as this lead generation explanation.

In less than 30 seconds, we engage and compel them to make that all-important next click, or pick up that phone.

Having won 10 awards in the last 7 years we can confidently claim to produce the best in multimedia video.

Equally important for successful lead generation can be the creation of online tools that your customers may find useful. For example – cost calculators and estimators. These allow customers to become more involved with your way of doing things, while helping them at the same time.

• We develop video, animation and online tools for compelling visitor experiences

Step 5: Lead Generation & Link Popularity >>