| Sales Lead Generation - ROI Software |
Accurate ROI calculation with eQualify
B2B customers who need leads often look longingly at their
colleagues with online shops or ecatalogues.
Because with an e-shop - where the sale is made online -
it’s relatively easy to track every click from search-to-sale
using software. So every aspect of spend and ROI can be analysed.
But for the B2B customer looking for hot sales leads it’s
been virtually impossible to track online leads, or quantify
the quality of the leads, or track how many closed deals
they lead to.
Until eQualify
Rossiter & Co have developed eQualify, a new package
designed to help you monitor, track and qualify the leads
you get from the web. |
What is eQualify?
eQualify is online software that sits in your server and
helps you determine the quality of your leads, and subsequently
help calculate your ROI.
All sales enquiries from the web, whether by phone or email,
are entered into eQualify. This can be done by a designated
person in the marketing office, or the salesperson - or the
marketing manager.
eQualify asks that the person given the incoming lead asks
the potential client a few simple questions. |
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The questions help you quantify how hot
the sales lead is.
Example questions might be: What is your budget; are you
a specifier, recommender or decision maker; what’s
your time frame? 1 month? 3 months? 6 months; can a sales
rep
call;
Notice that these are questions you’ll be asking anyway. eQualify doesn’t ask you to ask anything different
than you’d normally ask.
The responses from your prospect are then entered in convenient
tick-box format into eQualify.
eQualify instantly tells you whether the prospect is: |
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· A Hot Sales Lead
· A sales lead, but one that needs nurturing
· Not really a sales lead at all
Of course, we all qualify like this all the time. What makes eQualify different is that the responses are stored
in a database so the results can be analysed on-demand by
you,
the marketing manager or director.
For example you’ll be able to cross-refer this data
and produce accurate figures for: |
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· How many Hot Sales Leads last month/ last quarter?
· How many Hot Sales Leads were closed last month/ last
quarter?
With reports like these you can confidently measure the
success of your sales lead generating campaign. And most importantly
you can tailor eQualify to reflect the factors you use to
qualify leads in your business.
Now, for the first time ever, it’s possible for you,
the B2B marketeer, to plan your e-spend based on hard data
from eQualify.
eQualify is only available from Rossiter & Co.
- Our unique eQualify software lets you measure your
sales lead success, and make future spending plans based on hard data
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sales lead generation
services |
