Sales Lead Generation – ROI Software

Accurate ROI calculation with eQualify

B2B customers who need leads often look longingly at their colleagues with online shops or ecatalogues.

Because with an e-shop – where the sale is made online – it’s relatively easy to track every click from search-to-sale using software. So every aspect of spend and ROI can be analysed.

But for the B2B customer looking for hot sales leads it’s been virtually impossible to track online leads, or quantify the quality of the leads, or track how many closed deals they lead to.

Until eQualify

Rossiter & Co have developed eQualify, a new package designed to help you monitor, track and qualify the leads you get from the web.

What is eQualify?

eQualify is online software that sits in your server and helps you determine the quality of your leads, and subsequently help calculate your ROI.

All sales enquiries from the web, whether by phone or email, are entered into eQualify. This can be done by a designated person in the marketing office, or the salesperson – or the marketing manager.

eQualify asks that the person given the incoming lead asks the potential client a few simple questions.

The questions help you quantify how hot the sales lead is.

Example questions might be: What is your budget; are you a specifier, recommender or decision maker; what’s your time frame? 1 month? 3 months? 6 months; can a sales rep call;

Notice that these are questions you’ll be asking anyway.eQualify doesn’t ask you to ask anything different than you’d normally ask.

The responses from your prospect are then entered in convenient tick-box format into eQualify.

eQualify instantly tells you whether the prospect is:

 A Hot Sales Lead

· A sales lead, but one that needs nurturing

· Not really a sales lead at all

Of course, we all qualify like this all the time. What makes eQualify different is that the responses are stored in a database so the results can be analysed on-demand by you, the marketing manager or director.

For example you’ll be able to cross-refer this data and produce accurate figures for:

· How many Hot Sales Leads last month/ last quarter?

· How many Hot Sales Leads were closed last month/ last quarter?

With reports like these you can confidently measure the success of your sales lead generating campaign. And most importantly you can tailor eQualify to reflect the factors you use to qualify leads in your business.

Now, for the first time ever, it’s possible for you, the B2B marketeer, to plan your e-spend based on hard data fromeQualify.

eQualify is only available from Rossiter & Co.

• Our unique eQualify software lets you measure your sales lead success, and make future spending plans based on hard data

Step 7: Sales Lead Sustainability >>

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