Sales Lead Generation and Lead Sustainability

A quick fix, like a few AdWords, is terrific. For winning fast sales leads it’s like a shot in the arm.

But if you think the competition is going to let you get away with winning all the hot sales leads for evermore then you’re in for a surprise!

While it’s important to gain that precious First Mover Advantage and get ahead, you know that sooner or later your competitors will discover what you’re up to and retaliate accordingly. The web is not a place where you can keep secrets, and they want the sales leads too!

So more than ever, it becomes crucial that you plan ahead to stay ahead in the sales leads game – right from Day One.

Failure to do this will only bring short term advantage.

9 months from now you’ll have to start all over again.

Only in 9 months it’ll be more expensive and more complex, as it’ll be you reacting to your competitor’s initiatives, and not the other way round!

At Rossiter & Co we ensure your Lead Sustainability in 3 ways:

1 – Weekly Making A Difference meetings

2 – Regular site monitoring & ongoing site development

3 – Building a Centre of Excellence

Let’s see what these mean in terms os sustaining the flow of sales leads:

Weekly “Making A Difference” Meetings

If you want to understand the web then consider the following phrase. It’ll reward you many times over.

A website is a like a garden

This is a truism based on winning experience.

Your website, just like a garden, must be attended to regularly in lots of small ways, and occasionally in big ways. With The Garden Approach you accept in advance that you need to go the distance – unlike your competitors.

There are no short cuts with The Garden Approach. You either do the work that’s required or you don’t.

So what does The Garden Approach mean in practice and how does it work for Lead Sustainability?

It means implementing weekly Making A Difference meetings.

These are regular weekly creative sessions among your lead-generation team.Typically a meeting lasts 60-90 minutes. It’s objective each week is to devise some new aspect to your website to keep it constantly fresh, constantly compelling, and most of all, highly liked by Google and the engines. This ensures you get your share of the sales leads, and keep your share

Typical meeting outcomes to ensure sales lead generation are:

· New inbound links to acquire. This is a high priority as it directly affects your Google ranking and the sales leads they send to you.

· New case studies or pages to develop to capture more user searches or pay per clicks.

· Important minor keywords to optimise, again capturing more searches or pay per clicks, and producing more sales leads.

· Company news to post. Regular news keeps Google coming back so you get spidered more frequently.

· Dead pages to prune or revive.

· Page layouts to analyse and change – to make them more engaging and more compelling to visitors.

· New pages to create, offering more and better content for prospects and Google, and creating new opportunities for sales leads.

· Plan a new animation or an online tool, such as a calculator, to convert more visitors to leads

· Refine AdWords copy to get more clicks for less money, ie, cheaper sales leads

The possibilities are almost endless. The linking factor is that whatever is done is doneto make a difference.

Rossiter & Co believe they are the first company to structure the Lead Sustainability process with formal weekly meetings, designed to make a difference!

• We hold Weekly Making a Difference meetings to ensure hot sales leads keep coming in