Lead Generation – Keyword Research
1 – In Depth Keyword Research for Niche Domination
Without keywords you have no Google traffic. And without Google traffic your website might as well be at the bottom of the ocean.
Sales lead generation can’t happen without a thorough knowledge of the keywords in your business category.
We find the best keywords for you:
By traffic: You need to know your selected keywords will drive the highest possible
amount of visitor traffic to your site. Whether you’re looking lead generation from free search engine traffic or pay per click traffic, we do this using a mix of online and specialist software, designed to discover where the best words are. We call these Keyword Opportunities. To back it up we provide you with a report showing you all your Keyword Opportunities.
- We show you where to find the best Google traffic
By competition: Unless you have a large budget and need to be an instant overnight force in the market, it’s no use targeting keywords that have millions of competing pages, or hundreds of thousands of already optimised pages. We look for opportunities where the competition is not as strong, where you can still rank highly. We identify where the spend is relatively low, yet the traffic is still high.
- We identify the best keyword opportunities for you
By AdWord cost: When we recommend buying online advertising with AdWords and Overture, we identify the cheap AdWords that can come as low as 30p per click for a top 5 page ranking. We also show you the expensive words and page positions that cost upwards of £2 and £3 per click (in some cases £5+) so you can see how much your competitors are paying.
Knowing what competitors are paying is very cool, as it enables you to bid and win, without overpaying.
- We identify low cost AdWords and low cost high ranking positions that others overlook
By search engine: While Google is king, engines like MSN and Yahoo-Overture are spending heavily to promote their search capability to the public. As much as a third of paid keyword click-traffic can come from other engines besides Google.
- We ensure you don’t miss out on traffic from other engines
Step 2: Lead Generation & Great Ad copy >>
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