We design custom websites that:

• Attract more first time visitors
  
  
• Increase the number of repeat visitors who return to your site
  
  
• Win higher search engine rankings

The result:

• More enquiries
  
  
• More customers

Now consider:

Fact: Most websites are little more than an online business card or brochure

Fact: Most websites are boring and stale because they rarely get updated

Fact: Most websites don’t noticeably add to the bottom line

It’s time to take a fresh view and stop following the crowd

What Do We Deliver That’s Different?

1 - You need an outstanding site that you can 95% manage yourself

We give you:

• Impressive custom artwork & design, animation and ergonomics, reflecting your corporate image
  
  
• Maximum flexibility, so you can add whole new sections to your site, as well as simple web pages
  
  
• Ease of use, with customised automated systems, so you can maintain 95% of it in-house

Result: You get the site you want, not the site you’re given

2 - You need a site that reaches out to draw in customers

We give you:

• An outstanding custom email newsletter that your customers will want to receive
  
  
• Impressive corporate-styled easy-to-use designer templates so you can send out news as often as you want
  
  
• A bespoke automated newsletter generation system designed for non-technical office staff

Result: Customers aren’t allowed to forget you

3 - You need a site that customers will want to return to

We give you:

• An impressive customised daily Q&A or Bulletin section that clients will look forward to reading
  
  
• Templates and images designed so you can update your Bulletin speedily on demand
  
  
• A bespoke automated system that will generate numerous of customer questions and enquiries

Result: You become the focus of attention in your market sector

Flexible Web Design

It’s a given that you’re going to hire a good designer and get a great looking website.

What really matters is that you have the means to easily update it, and keep the content fresh and breathing - to keep attracting and retaining customers.

You want to add:

• news
• new products and services
• testimonials
• graphics
• offers & promotions
• forthcoming events
• case studies
• new pricing
• technical articles
• important policy changes
• onsite resources, such as white papers

... and all the other wealth of information that your customers want to read.

You want more than just the ability to add or amend a few little pages here and there.

And you’ll want choice when it comes to adding images to pages

Sometimes you’ll want to add whole new sections to your website, amending your existing menu system.

We design your website from the ground up so anyone comfortable with regular office software can drag and drop to quickly update pages, images and menus.

We supply and install a customised version of Adobe Contribute 4, possibly the best web updating application software in the world - giving you the power of simple drag and drop to control your own website, without constant recourse to technicians or support lines.

If you’re worried about how good your website will look, our chief web designer is a National Gallery 1st Prize-winning Artist.

As for the programming? We provide a programmer who’s a chess champion!

And content and copy? You have a choice of 2 award-winning scriptwriters to assist you develop winning web content.

Outcome: You win control of your website to increase your business presence

Email Newsletter

It’s a commercial truth that if you don’t want customers to ignore you, then you have to reach out and pull them in.

What better way to do this than to deliver a high impact graphic email newsletter, packed with info they’ll want to read.

Every month your e-newsletter can generate thousands of customer touch points, ensuring they never forget you.

And every day, new site visitors can subscribe and add to your growing newsletter contact database.

(You can check this out by subscribing to our high quality newsletter right now)

What’s more, your newsletter will add valuable content to your website, further enriching it and making it more compelling.

And everything is automated with our easy-to-learn newsletter generation software.

All you have to do is:

• Write your news in MS Word, and select a suitable image from the supplied library
  
  
• Cut and paste it into the online form supplied.
  
  
• Preview it online, and then publish. That’s it!

The software tool automatically generates:

• the email newsletter - complete with images and design
  
  
• the newsletter content as new text pages on your website - again with images
  
  
• keywords and meta tags for search engine indexing

All this is backed up by a online newsletter subscription management system, with detailed reports on each newsletter issue, so you can see exactly what impact every issue makes on your readership, eg,

• Who reads it
  
  
• Who clicks a link on it
  
  
• Exactly where they go to on your site

You’ve probably already got a long list of customers already to get you started. So start!

Outcome: Sustainable regular customer contact for a low ongoing price

Daily Bulletin and Q&A

Everyday there’s something noteworthy happening in your organisation

• Every sales call is a story, a customer request for help
  
  
• Every support call is a problem you’ve solved
  
  
• Every meeting has a customer interest angle

We’ll show you how to tap into the wealth of stories in your company - how you’re sitting on top of them without even knowing it!

Here’s what you do:

• Write a short bulletin or Q&A story
  
  
• Cut and paste your text and an image into our bespoke system - then preview it online and publish
  
  
• Write bulletins for the whole week in advance if you wish, and schedule which day they’ll appear

The custom software automatically generates:

• your home page headline - with image
  
  
• your bulletin headline index page - with images
  
  
• a separate bulletin content page with larger image
  
  
• keywords and meta tags for search engine indexing
  
  
• the scheduled date for release

Your Daily Bulletin will not only look prestigious and be useful to customers, but will consistently show them how good you are at what you do. (you can confirm this by checking out our Daily Q&A right now)

You’ll stand head and shoulders above your less alert competitors

And not only do you win recognition and respect, you’re also supplying regular rich content that search engines love.

After a month or two your web stats will verify how much better you’re ranked, and how much more customer traffic you’ve received - because of your daily fresh content!

Outcome: Customers perceive you as the leader in your sector

Now Here’s the Double Whammy!

Not only do you get a website that customers will choose to come back to, you’ll win higher search engine rankings.

Google and the major search engines reward content-rich websites by giving them higher rankings than the rest of the competition - so your site will appear higher on the list when people search in your market sector

And this is completely free.

No expensive advertising or SEO is needed.

So long as you keep adding fresh content and maintaining a dynamic lively website, Google will recognise your efforts and reward you accordingly.

The Double Whammy: Higher rankings for free, and more repeat visitors

How can you lose!

With our custom 3 Point Plan you can step up a gear from having a web site that's 99% a static online brochure, to an effective marketing website that becomes the focus of your business sector on the internet.

The Rossiter & Co Project Approach delivers:

• Search engine recognition, sending more visitors to your site
  
  
• A dynamic always-fresh website that customers will keep returning to
  
  
• Regular email enquiries and customer requests

Outcome: Sales increase and your business grows

Package Specification

Our custom website design & development service is an end-to-end solution.

It includes:

Web Design & Build
Professional in-house custom-developed art, layout and design to your corporate style, logo or brand
Home page portal
Animated widescreen images, with flash options
Full menu-driven site navigation & contacts forms
A wide choice of Dreamweaver custom-originated updating templates
Adobe Contribute 4 for drag and drop flexibility when updating
An image library for updating pages
Smart contact forms with a database
Keyword, title and meta tag optimisation
Comprehensive ready-made internal links
Site hosting, email and url www domain
Google Analytics application
Installation and onsite training in Adobe Contribute 4

Newsletter
Newsletter design and build in html
Unique automated system using .net framework
Customised easy to use template for cut and paste updating each issue
Online preview of news prior to publishing
Online subscriber database management system
Newsletter reports, eg, how many sent, who opened, who clicked
Onsite training and 12 months support

Bulletin
Bulletin/Q&A/News pages design and build
Completely automated smart system with online preview & scheduler
Customised template for fast cut and paste updating
Scheduler to schedule prewritten articles
Onsite training and 12 months telephone support