Organisations go through changes together, often against a backdrop of problems and difficulties (redundancies, job description issues, etc).
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This is often the very time when the organisation wants to introduce new systems, or train and develop new attitudes.
For this to succeed, workforce motivation is needed.
Often a new training video is commissioned to help achieve these objectives.
Here is a formula that works.
The basis is to combine Talking Heads and Voxpops
It goes like this:
> Get a company director to briefly spell out the initiative, or part of the initiative. Do this in less than a minute.
> Follow up by voxpops discussing the initiative
> Get another director to add more, to develop the initiative, ie, develop the training theme
> Follow up with more voxpops with more discussion
> Continue with a series of short director-to-camera talking heads followed by voxpop discussion amongst the workforce.
> Dub over relevant video footage to illustrate the training point as appropriate.
Key Point: Voxpops will not say stooge lines. But with insightful questions, and personal encouragement they will deliver some brilliantly original lines that no scriptwriter could have thought of.
The net result is a carefully edited video version of the changes management want to happen, and how they want the workforce to view these changes.
But, it has to be genuine.
While any training video production is a credible illusion, the company needs of core of genuine workforce support for it to work.
Keep to this, and more people will be motivated for change than would otherwise be.
Increasingly workforce motivation is the top item on the business objectives for a training video.
Behavioural Safety Video, or Hot Issues video - Newsdesk Style
Behavioural safety, or other Hot Issues, account for a lot of training videos these days.
Using a Newsdesk style will set your training video apart, and make audiences take notice.
Style description: We see CNN/BBC Newsdesk with a Director or VIP or professional presenter as the news anchorperson. The presenter then refers to different areas within the organisation where there are hot issues, with camera cutting to show the problems, closely followed by the correct training solution.
This style is very flexible as it can include almost anything you want. All it takes is hot issues.
> Adopt a newsdesk approach complete with a VIP as "television news presenter"
> Shoot the presenter against green screen, full length and waist-up, as well as close.
> Ask a graphic designer to develop a newsdesk style background. If they watch a few TV news programmes they'll quickly get the idea.
> Key the presenter over the graphic background, and add captions as appropriate.
> Cut to location reports at scenes of hot issues, or the scenes of accidents/incidents
> Get voxpops to describe hot issues/incidents, and the correct training approach.
> Film training demonstrations of the correct approach.
> Cut back to "studio" to presenter anchorperson, and begin again with the next training element in the hot issue.
> Wrap it up with a summary of the key learning points.
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