Training Video Script Writing
Script writing is the next major step in training video production and is considered a part of pre-production, along with research and planning.
The objective of the script is to develop an Industry Standard Storyboard that:
> Achieves clearly written agreed business objectives
> Details for all to see what’s required for the production, from voice parts, to cast to props, to shooting, to stills and graphics, as well as refreshments, food, rest area for cast & crew, and a Location Manager
> Is approved by the decision chain. This is vital as an incomplete training video script approval can backfire, with expensive consequences.
Arrange a script meeting. Allow 1-3 hours for this.
Have all the key stakeholders attend
If you’re the scriptwriter, guide the meeting by raising the bullet points and jotting down the comments, and statements from the team.
Once all the bullet points have been covered, close the meeting
Write the script in detail and submit it to the team for comment and approval.
Don’t try and include every visual idea in the script. Stick to the voice or spoken word parts at this stage, with only broad reference to visuals.
Sticking to the video script will make it easier for you to write it, and easier for the client to approve it.
By contrast, trying to include every shoot detail, and point of visualisation before the core script ideas are approved is unproductive.
After 1 to 3 drafts, the script should be approved by the team.
Also ensure the other stakeholders (boss’s boss, marketing dept etc) approve the script before moving onto the next stage of storyboarding.
Ensure the client knows they will be involved at every stage. If you’re a client, ensure you’re involved at every stage.
Producers: Do not produce videos for absent clients, then ask them afterwards if they like the result. It’s a recipe for disaster.
Clients: If you don’t commit to full involvement then you may not get what you think you asked for.
On a positive note, due diligence and a good synergy between the commissioning client and the training video producer ensures that real training excellence can result.