Introduction to Training Video Production

Great training videos make a difference to people’s lives, and the organisations they work for.

Training videos, amongst other things:

> facilitate change in an easy way

> instruct in new ideas

> make life easier for customers and staff

> provide inductions for new people

> quite literally help save lives in the case of safety videos.

Every industry uses training videos, from retail to construction to manufacturing and commerce, and of course government, local government, universities, health services and all.

Training videos penetrate almost every working individual’s life at some point or other, and often on many occasions.

And with the spread of training video, there has been increased viewer expectation.

Workforces demand better videos, like they demand better everything else in their lives.

The price of ignoring the workforce consumer’s expectation is:

> sleepy audiences

> partial confusion over what is required

> slower take-up 

The net result is less benefit to the business or organisation.

Then we find that safety rules get ignored at peak times, procedures get overlooked, customer are neglected or mistreated. Staff start to complain that they don’t understand what’s required of them, or that they can’t fulfil what’s required.

Yet the whole point of producing a training video was to ensure the training is well received, understood, and properly carried out by motivated individuals.

So how do we get there?

The aim of this short handbook guide to training video production is to assist clients and video producers alike in understanding the key steps to successful training video production, so that an effective result is delivered, whatever the industry, whatever the budget.

In it you’ll find detailed information on how to plan and script, how to storyboard and shoot, and how to edit and post produce a video that will deliver for your organisation.

There are be video examples to view at the training video gallery www.rossiterandco.com/CorporateVideoExamplesTraining.htm and other video sources.

Whether you’re an experienced producer or a first time client, there’s always something new and useful to learn about training video production./p>

Delivery Plan

Initially the Training Video Production Handbook will be delivered as articles appearing twice per week until the total 10,000 words have been uploaded, so if you don’t see the chapter you’re interested in uploaded, come back in a few days, or personally request it mail@rossiterandco.com

At the end of this training video handbook, we’ll round off by providing 5 Training Video Production Ideas that you can freely hijack and use in your own training productions.

A Personal word from the Author, Kevin Rossiter

I’ve always had a passion for producing great training videos.

Perhaps it’s the challenge of producing something memorable that delivers real business benefit out of what are possibly the worst video sets in the world that does it for me? I don’t know.

Unlike marketing video where the best of everything gets laid on, or television studios where set designers and wardrobe & makeup exist in abundance, or wedding videos where at least a church makes a great set, the training video has to be produced in noisy windowless factories, rainy dark yards, freezing warehouses, and brown-looking boring offices & call centres because, by and large, these are the places where most people work

Yet what goes on in these offices and factories greatly consumes and affects peoples’ lives.

It is the job of the training video producer to bring this to life as a business training message, in a meaningful and impactful way that no one will forget in a hurry.

It’s still quite a challenge.

Good luck.