Added-Value vs the Great Idea

Before we look at how to create an atmosphere where ideas can happen, let’s be a bit picky with our definitions.

We need to be absolutely certain about great idea andadded-value.

They both mean the same thing. Both mean that more goes out than came in.

Both mean that better results occur than were originally planned.

Business likes the term Added-Value because everything in business is measured as a value. But added-value is a cold frosty term when we look at it in people terms.

A term like Great Idea sounds good because it feels good. It rolls off the tongue. It’s a term that’s more in touch with the experience of generating added-value.

People enjoy having great ideas. We all do. We always have.

For the remainder of this course we’ll use the term great idea. But you may freely substitute added-value whenever you wish.

Exercise 10:

Which term do you prefer?

• Great idea

• Added-Value

• Don’t mind