FIVE TOP VIDEO PRODUCTION TIPS -
Part 2
1 - Robust methodology is all, so work
to a proven Quality Procedure. Never wing it when making a programme.
It will probably
only end
up costing more and taking longer.
2 - Creative synergies between client and producer always emerge
during the production process. So always be alert for these opportunities
to raise your sights and go one better.
3 - A professionally written script will always cost you less
in the long run, as (a) it will be realistic as regards what resources
are rqd to realise the final video, and (b) an outside scriptwriter
can often provide a crisper more concise perspective than someone
who's involved every day.
4 - Most people now have DVD players so you might consider DVD
as part of your delivery mix.
5 - Where possible, always use professional actors rather than
your own staff in the video. The professionals can usually be trusted
to deliver a great performance, while your own staff can't.
More tips coming next month.
NEW EDIT SUITE - Wow!
We've just installed a new Edit Suite to the Studio.
Besides blinding speed, the key advantages to you, the customer
are:
- More impactful creative productions due to the very latest software.
- Far better integration of video with DVD, multimedia and the
web. Cheaper too.
- More refined editing due to a highly intuitive interface (could
our editing get better ???!!!)
Taken together with the new Sony DX-50 camera, picture quality
is now officially awesome!
THE GOOGLE DANCE? - Snakes & Ladders
with search engines
Google
has recently changed its method of ranking websites (again!).
The net result of this is that non-business sites like universities
and colleges are now enjoying higher ranked positions than many
business sites.
Your company or organisation's website may well be affected by
this. We call it the Google Dance.
The Dance is reportedly making it harder for companies to source
suppliers as many business suppliers are now way down the list,
compared to before the Dance occurred.
However if you have a good clear site, with lots of regular rich
content, it shouldn't be too much of a problem.
IN AND AROUND THE STUDIO - The Latest Gossip
Things are supposed
to go slow over the holidays, aren't they? Not so here.
We welcome leading design agency, ZeroFiftyOne, as a new customer
to the company. We are assisting them in producing a video for
B&CE, pension providers to the construction industry. And Glasgow City Council, who
we're helping to promote their Safetown Community Safety Project.
We've also installed a wi-fi network for part of the Studio, so
if it's a nice day we can always work out in the garden and still
be online for the web or our own network. Speaking of which, we
now have 11 terminals in the Studio network (privately, we bet
most studios only have half this :)
THE JOKE - Music Theme
Music theme this month, as I've played all
my life, and even wrote some of your soundtracks.
- What's the difference between a trumpet and an onion?
Ans: No one cries when you chop up a trumpet.
- Why are harps like elderly parents?
Ans: Both are unforgiving and hard to get into and out of cars.
- What's the difference between an oboe and a bassoon?
Ans: You can hit a baseball further with a bassoon.
- What do a viola and a lawsuit have in common?
Ans: Everyone is relieved when the case is closed.
- How many men does it take to change a light bulb?
Ans: None. They prefer to sit in the dark and complain.
Oi!
ANSWERS TO COMMON QUESTIONS (UPDATED)
What video services do you provide? www.rossiterandco.com/VideoProductionIntro.htm
What will my video cost? Online quotations available here www.rossiterandco.com/QuoteFrame.htm
What resources will I need to produce my own multimedia?
www.rossiterandco.com/programming.htm
What does Rossiter & Co stand for?
www.rossiterandco.com/us.htm
Where can I find examples of your web design?
www.rossiterandco.com/WebServices.htm
CONTACT
The Multimedia, Video & Web Newsletter is produced by Rossiter and Co Ltd, www.rossiterandco.com
If you have any queries, questions or would like to discuss your next production, contact Kevin Rossiter on UK 01695 726887 / 556019 or click here to enquire.
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