FIVE TOP VIDEO PRODUCTION TIPS - Part 1

1 - Clearly define what your objectives are and who your audience is before you start. Tightly focussed objectives lead to a tightly focussed and effective programmes.

2 - Allow 3 months for production, unless you're prepared to plough into diaries to make space. Then it can take as little as 3-8 weeks.

3 - The less locations you use for a video shoot, then generally the less your programme will cost. Without compromising quality, it's often possible to remove 1 or 2 remote locations and save a day's shoot cost.

4 - Don't go it alone. Involve your colleagues. It's better to get their buy-in early, than their sniffy comments later.

5 - Stills can look great in a video. If you've got access to lots of photographs, don't be frightened of creatively including them.

FREE WEBSITE REPORT - It could pay you to learn

Like to know if your website's any good?

Is it a business performer?

Things we can tell you include:

- how well your site ranks with the major search engines.

- the likelihood of your site producing business enquiries or not.

- whether your site will lead to improved customer trust.

- where it could be improved.

- any overall strategic flaws.

Even if you work for a big organisation, it doesn't automatically follow that your web strategy is the right one.

Remember how many big companies got it wrong in the Dot Com explosion.

Don't just assume that all is well. It could pay you to know our opinion.

Drop us a line and we'll return with informed comment mail@rossiterandco.com

HOW DO I ESTIMATE THE SIZE OF MY MULTIMEDIA?

It's one thing knowing that you need a multimedia, but it's another thing knowing how big it's going to be, and therefore how much it will cost.

We find that nine times out of ten our customers initially underestimate, or overestimate, what they need.

To help you understand better how to do this, we've put together this little page which should help www.rossiterandco.com/multimediacosts.htm

IN AND AROUND THE STUDIO - The Latest Gossip

Lloyds TSB are truly delighted with the Fire Safety video series we completed for them. It was an action-packed mix of drama, animated graphics and instruction, designed to help bank staff understand the fire risks where they work.

Shooting for the DTI with London agency Executive Studio is well underway, taking us in all directions from Southall to Aberdeen, producing some excellent interview material about businesses using broadband.

Our website has had a complete make-over too. First reactions from customers are that it looks great. Take a peek www.rossiterandco.com

Your comments on the new look site are very welcome. If you tell us, then we will listen and improve. Please send comment to mail@rossiterandco.com

THE JOKE - Victim-Free One-Liners

I was getting into my car, and this chap says to me "Can you give me a lift?"
I said "Sure, you look great, the world's your oyster, go for it.'"

Out of every 10 people, one understands binary and the other doesn't.

Four fonts walk into a bar.
The barman says "Oi - get out! We don't want your type in here."

What's the definition of macho?
Jogging home from a vasectomy.

You know those trick candles that you blow out and a couple of seconds later they come alight again?
Well the other day there was a fire at the factory that makes them.

Oi!

ANSWERS TO COMMON QUESTIONS (UPDATED)

What video services do you provide? www.rossiterandco.com/VideoProductionIntro.htm

What will my video cost? Online quotations available here www.rossiterandco.com/QuoteFrame.htm

What resources will I need to produce my own multimedia?
www.rossiterandco.com/programming.htm

What does Rossiter & Co stand for?
www.rossiterandco.com/us.htm

Where can I find examples of your web design?
www.rossiterandco.com/WebServices.htm

CONTACT

The Multimedia, Video & Web Newsletter is produced by Rossiter and Co Ltd, www.rossiterandco.com

If you have any queries, questions or would like to discuss your next production, contact Kevin Rossiter on UK 01695 726887 / 556019 or click here to enquire.

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