SUCCESS STORIES
The newspapers have been full of stock market jitters lately so we thought some good news would be just the ticket to show that it's not all doom and gloom by a long chalk.

SUCCESS STORY 1 - SCOTTISH EQUITABLE
First off, Scottish Equitable's new corporate video is going down a storm. The 2 minute programme is available either on VHS, or as an mpeg within a customisable laptop Powerpoint presentation.

The main users are Independent Financial Advisers who recommend Scottish Equitable. We've had confirmed reports that IFAs who've seen the video are really pleased with it.

The actual programme is very different from the run-of-the-mill pricey bloatware that often passes for corporate video these days.

For a start it's short, only 2 minutes long, yet visually grabs you from the word go! Innovative graphics and state-of-the-art video compositing combine with a custom-written classical soundtrack for a spell-binding experience.

We think it's possibly the stuff awards are made of. And, because the runtime is only 2 minutes, it's relatively inexpensive.

Compared with long-winded 10 minute corporate videos this is a breath of fresh air for both audiences and budgets.

If you write back we'll send you a copy.

SUCCESS STORY 2 - BROMLEY COUNCIL
More good news is the runaway success story of Bromley Council's Walking Bus multimedia cd-rom, another milestone in community communications.

So far at least 6,000 cd copies have been distributed, with councils from all over the country ringing up and asking for a copy.

To encourage wide distribution throughout the public service sector Bromley are making copies available for a measly £2 each.

Gareth Davies, Assistant Director at Bromley, takes up the story:

"Multimedia is the perfect tool for public consultation and promotion. Most people are afraid of change and a multimedia presentation brings things to life and helps reduce uncertainty.

Our multimedia CD-ROM illustrates how the Walking Bus scheme works. We have been using it at schools for almost three months.

The response has been phenomenal, and has allowed Bromley to expand the number of participating schools in a very short period.

Parents, teachers and children can see at a glance how the scheme can benefit them and how they can contribute.

The success of the Walking Bus will help reduce congestion, improve the local environment and produce healthier, fitter children that are more street aware.

This can only be good for the Borough."

Words fail, so please write and ask for a copy if you want to see it for yourself.

SAFETY IN OUR CITIES AND BOROUGHS
So far we've been involved with four councils in producing video, multimedia, websites and newsletters that communicate hard-to-get-across messages to their local communities, with topics ranging from new traffic schemes to road safety to community safety, and even public art.

Audiences figures are now in the telephone number bracket.

Councils are starting to realise that video-multimedia-web is a vehicle that really works for them, especially in areas where paper-based communications keep falling short of expectations.

Gareth Davies of Bromley Council again says "I am convinced that multimedia will play an ever greater role by improving communications with the people who use our public services."

He adds "I am looking forward to working again with Kevin Rossiter on the next multimedia project." (shameless plug here!)

But it's nice to know we're doing our bit, and helping councils get their key community messages across in effective, measurable, and accountable ways.

THE JOKE - HOLLYWOOD TRUISMS
- Honest and hard-working policemen are traditionally gunned down three days before their retirement.

- At least one of a pair of identical twins is born evil.

- Most laptop computers are powerful enough to override the communications system of any invading alien society.

Oi!

ANSWERS TO COMMON QUESTIONS (UPDATED)
What video services do you provide? VideoProductionIntro.htm

What are your typical project costs? video-price-3.htm

What are typical industry project costs? video-price-intro.htm

What resources will I need to produce my own multimedia? programming.htm

What does Rossiter & Co stand for? us.htm

Where can I find examples of your web design? www.translinkexpress.org.uk/

CONTACT
The Multimedia, Video & Web Newsletter is produced by Rossiter and Co Ltd, www.rossiterandco.com

If you have any queries, questions or would like to discuss your next production, contact Kevin Rossiter on UK 01695 726887 / 556019 or click here to enquire.

PRIVACY STATEMENT
We NEVER give or sell names. You complete privacy is assured.