THE CHANGING FACE OF VIDEO
Not long ago the all-too-familiar ten minute corporate video was
the norm, perhaps supported by one or two long product videos.
But now with video freely playable on cd, we find that lots of
menu-driven short videos are fast becoming the new standard.
For example, a short punchy corporate message can now be supported
by numerous brief video clips that highlight specific aspects
of products or services. Or different speakers from a conference
or seminar can each be a menu click.
The multimedia menu-driven approach gives end users access to
the information they're looking for, without the penalty of having
to wade through unnecessary footage.
Menu-driven short videos have a lot of spin-offs:
- An hour's worth of easily accessible clips on cd show a lot
more useful detail than was previously possible in VHS days.
- Different clips can focus on specific user solutions, product
or service highlights, or the technical and delivery aspects,
or whatever is required.
- The cd is a very convenient and low cost medium to duplicate
and distribute. They cost around 30p each for runs of a few thousand.
- The same videos that are on the cd can also be recycled to
run from a website. Or as high quality DVD on hard disk.
- The same benefits apply equally to training productions. More
detail, greater diversity, greater interactivity.
The digital platform has completely revolutionised our thinking
about video. No longer is the corporate monolith the standard.
Instead we now have lots of short message-specific programmes,
spread across VHS, CD, DVD and Webstreaming.
We find it all rather exciting.
How about you?
USING DVD QUALITY VIDEO IN YOUR PRESENTATIONS
It's now possible to play DVD quality video from your hard disk
using the standard Microsoft Windows Media Player.
If you use a projector the difference can be worth it as projected
video loses a lot of quality, so the better the source, the better
the projected result.
If you have a video you'd like converting to DVD please write
to us by replying to this newsletter.
DVD on PC isn't expensive and the quality is superb ... just
what you'd expect from a DVD.
GOT AUDIO PROBLEMS WITH YOUR VIDEO?
Do you have a bad clip in your video, with background noise that
interferes, or maybe a muffled voice from recording in a difficult
situation?
One or more bad audio clips in an otherwise excellent video
can spoil the whole effect. But all is not lost.
Our audio enhancing software can not only remove background
noise or distortion, but it can enhance the sound to bring back
the sparkle.
If you've got this problem, please write and tell us about it.
We can probably fix it for you.
A SECOND CHANCE TO TEST YOUR VIDEO STREAMING
Can your organisation's network play streaming video? If it can
you could be using it.
Click here to test your capability http://links.streamingwizard.com/rossiter/website/WHYstream100.asx
If you saw and heard a short clip then your connection is up
to speed, and you could be using video streaming yourself.
To learn more about streaming video, please click here www.rossiterandco.com/streamingvideo-intro.htm
IN THE PIPELINE - The Gossip
As well as all the major projects we work on, we thought you
might like to know about some of the interesting little things
that pass through our studio ... ... like a couple of hours
artwork for Marks & Spencer ... enhancing an animation
for the Melton Mowbray Building Society, ... VHS duplication
for E&E chemical distribution and Sainsbury's, ... a multimedia
layout for The Leeds & Holbeck, .... and a two hour video
edit for Matalan to name but a few.
It never stands still here.
THE JOKE
Famous Last Words:
- We won't need reservations.
- Don't unplug it, it'll just take a moment to fix.
- If you knew anything, you wouldn't be a traffic policeman.
- Step on it, son, we're only going 75.
- It's always sunny there this time of the year.
Oi!
ANSWERS TO COMMON QUESTIONS
To estimate the resources your next video production may require,
try out our free Video Quote online
To find out how much it costs to make an interactive multimedia
CD-Rom www.rossiterandco.com/multimedia-costs.htm
To discover what new media is and what it can do for your company
www.rossiterandco.com/newmedia-01-intro.htm
To reduce your video production costs by up to 50 percent www.rossiterandco.com/video-production-costs-01.htm
CONTACT
The Multimedia, Video & Web Newsletter is produced by Rossiter and Co Ltd, www.rossiterandco.com
If you have any queries, questions or would like to discuss your next production, contact Kevin Rossiter on UK 01695 726887 / 556019 or click here to enquire.
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