Music, Sound & VideoohH!
When a door slams you want to hear it crash! When a video effect travels across the screen you want to hear it go whoosh. But in the corporate field, syncing audio or music to video has always been an expensive business for more than for basic effects.

To get past this barrier, we've upgraded our audio production suite to sync up to our video edit suite, using the same software that Hans Zimmer used to score Gladiator. So now music and sound tracks can hit exactly on the mark with video, adding another dimension of realism to production.

For the corporate user this means you can expect anything up to 32 track music & sound tracks all perfectly synced to your video. Exciting stuff!

Video Effects go 24 track
This summer we've run rampart with video effects. New software and a hardware upgrade (another one!) to the video suite mean that some of our productions are now up to 24 tracks. That's 24 layers of images superimposed on top of one another. Compare this with just two layers just 5 years ago. And it looks great!

For example, the simple caption is no longer the simple caption. First, the background is a mix of animation and video. Then, say, 6 little videos fly on like postage stamps but much more interestingly and involvingly.

Then the caption text wafts over, curls, and shrinks down into place. And this is just the beginning. 24 tracks offers the freedom to create ideas that were never before possible in the sub £50k budget. Which I guess means most of us.

New Media Taking Off!
It's becoming rare that customers just want a multimedia or a video from us. Many of our enquiries are now for a video, multimedia and website that link together and complement each other. This is seen as an innovatory and powerful combination for getting the message across.

As we predicted over two years ago, this new media style of communication is slowly edging out the paper brochure. We like this. Not only does new media have all the impact of sight and sound, which paper doesn't, it's also more environmentally sustainable, which can't be bad.

In the pipeline
Thank you, everybody. This is our best year yet since we started thirteen years ago. Video, multimedia or web productions are in the pipeline for AMEC, Pilkington, Carillion, National Association of Steel Stockholders, Matalan and Luton Council, covering the whole range from corporate ID to safety to management training.

The Joke
Different Kinds of Stupid - A few fries short of a Happy Meal - An experiment in Artificial Stupidity - Doesn't have all his Cornflakes in one box Oi!

ANSWERS TO COMMON QUESTIONS
To estimate the resources your next video production may require, try out our free Video Quote online

To find out how much it costs to make an interactive multimedia CD-Rom www.rossiterandco.com/multi-costs.htm

To discover what new media is and what it can do for your company http://www.rossiterandco.com/newmedia-01-intro.htm

To reduce your video production costs by up to 50 percent www.rossiterandco.com/video-costs-01.htm

CONTACT
The Multimedia, Video & Web Newsletter is produced by Rossiter and Co Ltd, www.rossiterandco.com

If you have any queries, questions or would like to discuss your next production, contact Kevin Rossiter on UK 01695 726887 / 556019 or click here to enquire.