NEW
SPECTACULAR VIDEO EFFECTS ARRIVE
Illusions, the new video fx package used in Star Trek Voyager, now brings a
whole host of spectacular new fx to the corporate marketplace. Imagine your
corporate image emerging from water in a unique way, or electricity running
through your logo. What about text messages catching fire or appearing from
dust storms or clouds? Or perhaps dramatic light simulations or cloud effects
in the sky, or even explosions.
The list
of possibilities is endless.
We've
just installed Illusions on our edit suite, and expect
to be using it where expensive and attention-grabbing fx
are required, such as in video title or text sequences
where a bit of eye-popping is always useful to get the
audience going.
MULTIMEDIA
GROWTH IN UK BUSINESSES
Now with the PC boom, we find that most people who work in an office have a
PC, and 1 in 3 families have a PC at home. This has allowed the interactive
multimedia cd to take-off as an alternative to the printed brochure. It's fast
becoming the optimal business-to-business sales media.
It's
not just the impact of interactive cd that makes this so.
The very flexibility of the interactive cd medium is a
key factor in its success.
For example,
a cd can include word docs of technical specs, or acrobat
pdfs of useful articles or reviews. All your company videos
(or edited highlights) can also go on the cd. Excel data
can be included, as can on-line email and web links, or
big high quality colourful jpeg images. And you can put
all this on a cd business card if you like.
Here
at the Studio we view cd as the perfect complement to the
website, with the cd as the high impact corollary to the
necessarily staid but informative website.
ADSL,
THE WEB, AND PLANNING FOR THE FUTURE
Now that high speed ADSL is gaining more ground, especially in the south-east
where BT have a fast cable network installed, and Tube adverts are pushing
ADSL day and night, it'll soon be time for many of you to reconsider the look
and feel of the marketing side of your websites.
For example,
home pages will need to provide an option to select Fast
ADSL or Slow modem/isdn versions.
The visitor
with ADSL will be able to select the Fast option, leading
to a high impact area with sound, video, animation and
a high WOW factor.
Since
this will be a major departure from regular website thinking,
our recommendation is to start planning now. This will
will ensure you gain valuable experience early of what
a high-speed website can and cannot do for your organisation.
By contrast,
rushing into ADSL at the last minute will run the risk
of producing the same mixed result that your very first
website did!
Steady
progress will mean that by the time ADSL is universal,
maybe this time next year or so, you'll be in front with
a fast and wholly impressive website in place, doing a
superior job for your company.
WORK
IN PROGRESS
The year is getting busier than ever with promotional video, including e-business
consultants Knowledge On Line, who require a second programme for their sister
company, project specialists PCM.
We've
almost completed Dyno's new Franchise Marketing video,
a 23 minute blockbuster not unlike a Channel 4 documentary.
A video
for AMEC, British Waterways and Crosby Homes to accompany
the tender for The Kings Waterfront Development in Liverpool
has just been delivered, while Luton Council have returned
to ask for 9 of their Traffic Safety brochures to be produced
as multimedia cd, with voiceover in English, Urdu and Bengali,
and, Bury Council are further upgrading their website.
HUMOUR
- More offbeat than ever
What did the Buddhist ask for at the Burger Bar?
The One with Everything!
Why did
the Buddhist refuse a jab for toothache?
He preferred
to transcend dental medication!
Oi!
ANSWERS
TO COMMON QUESTIONS
To estimate the resources your next video production may require, try out our
free Video Quote online
To find
out how much it costs to make an interactive multimedia
CD-Rom http://www.rossiterandco.com/multimedia-production-04.htm
To reduce
your video production costs by up to 50 percent http://www.rossiterandco.com/video-costs-01.htm
CONTACT
The Multimedia and Video Newsletter is produced by Rossiter and Co, "Everything
you ever wanted to know about multimedia, video and the web, but were afraid
to ask." http://www.rossiterandco.com
If you
have any queries, questions or would like to discuss your
next production, contact Kevin Rossiter on UK 01695 726887
or mail@rossiterandco.com
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