VIDEO
How Your CEO Can Look Like a Film Star
Advanced digital editing can do some pretty miraculous things to video footage these days. One of our latest discoveries is that interviewees on camera can be digitally treated to look more attractive. With older people, say a mid fifties CEO, ten years can be taken off at a stroke. And the results are completely credible.

Special effects have now trickled down from Star Wars and Gladiator to the corporate video. There's more information on advanced digital editing and the huge improvements it can make to common-or-garden broadcast footage at www.rossiterandco.com\advanced-video-01.htm

THE WEB
Do Search Engine Rankings Really Work?
How is it that some people seem to get the traffic to their site that improves their business, and yet others don't? This includes big corporations too. The answer is straightforward. You need search engine traffic.

But submitting your website to a search engine is often not enough.

Merely submitting your site frequently means that your listing is buried on the 10th page of someone's search. To get a good ranking, that is, getting your site listed in the first three pages of a search, takes know how, which involves time, money or both. But when you consider that the major search engines handle over 100 million searches everyday, then getting your name to the top of the pile can be worth a lot to your business or division.

For example, go to www.altavista.com and type "corporate video production". You'll see our company there on the first page.

Now type in one of the keywords from your site and check the result. See if it satisfies you. You can find out a lot useful information on this essential new topic by going to web marketing.

MULTIMEDIA
Talking Brochures that Sell Online
We're talking multimedia CD-Rom here. Imagine a complete sales pitch, sorry, sales presentation, on a cd that talks the user through every stage of the sale, until they are ready to purchase, or otherwise make a positive affirmation. One click and the cd takes them to a webpage, ready to take an on-line order or sales enquiry.

Multimedia CD-Rom that links to the web is the sales mailout of the future. The user simply puts the cd in their drive and watches a compelling interactive presentation complete with graphics, video, animation, music and voiceover, that takes them to a web page where they can say YES to your proposition.

Whether it's a big public information campaign or a product promotion, you can reach users everyday with stunning presentations that sell. More information is available at www.rossiterandco.com\new-media-01.htm