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Issue 63 - April 09
5 great low budget video ideas
3 Routes to Effective Business Presentations
5 Ways Safety Video can reduce Compensation Claims
 
Issue 62 - January 09
4 Great January Offers to make your business run better
How Marketing Video credibility is multiplied using Steadicam
How to use Interactivity in a Training DVD
 
Issue 61 - March 08
Email Split Testing Pays
Sales Presentations to cover every Route to Market
Reducing Claims by focussing on Middle Management
 
Issue 60 - December 07
iDVD - Twice the video for only 1.5 times the cost
Corporate Credibility in 60 Seconds
Producing a really good Contractor Induction video
 
Issue 59 - September 07
Why Multimedia Presentations deliver more than Powerpoint
Planning a Group Corporate Video
The Difference between a Great Training Video and an Average Training Video
 
Issue 58 - May 07
Using Flash Presentations for Effective Telesales
Why Multimedia tops Corporate Video
Interactive DVD wins as a Distance Learning Solution
 
Issue 57 - February 07
Planning the Perfect Video with Modular DVD
Why Your Website Content is King
How Interactive Training DVD delivers Distance Learning
 
Issue 56 - January 07
Using Your Imagination in Business - Literally!
Make Your Presentations More Effective - and do it in Less Time
Why HR should Learn Camtasia
 
Issue 55 - December 06
Making Multimedia Presentations More Flexible
Why Marketing Videos are Too Long
Why Use Actors and Drama in Training Videos?
 
 
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Issue 61 - Mar '08

News Daily questions and answers Corporate Video Production - a Manager's Guide Coming soon Ask a question
 
Training
Reducing Claims by focussing on Middle Management

Reducing Claims by focussing on Middle Management

Many health and safety professionals privately agree that one of the biggest stumbling blocks to changing a safety culture for the better lies at the middle management and supervisor level.

And with the cost of claims running so high, their directors are beginning to agree with them.

We find that when the squeeze is on, middle managers and supervisors turn a blind eye to safety in order to get a job through quickly. And the more "pressured" the nature of the business, the more likely this is to happen.

This has never been such a public topic until recently - because of the spiralling cost of claims.

The statistics on this are horrendous.

> Every year every 50th employee is making a claim, with an average payout of around £6,000.

Do the math. It's become too expensive to turn a blind eye to safety shortcuts any more.

It's cheaper to work more slowly and more safely when under pressure, than it is to get the job out fast.

The new thinking is to indirectly target the middle manager and supervisor, putting them in a position where they have to comply 100% of the time with the safe system of work.

This done by publicising the safety responsibilities of the manager to the workforce, making them more transparently accountable to their operatives.

One effective way to do this is to produce a safety training video, be it for handling training or slips and trips avoidance, or whatever hazard is costing your company in court awards.

Examples of safety videos HealthAndSafetyVideoProduction.htm

In the video, you have the opportunity to highlight the role of the middle manager and supervisor. You can make it clear how they have a duty to ensue that safety compliance is the norm in all situations, and not just when it's convenient to be safe.

This ensures that management's duty is highly visible to all.

In turn this raises the expectation from operatives that their managers and supervisors will put safety first always.

Video is unique in the convincing and socially acceptable way it does this.

For example a video can include discussion interviews with operatives, supervisors and managers, with each highlighting the issues, and explaining the difficulties, but staying with the necessity for 100% safety compliance.

This is open discussion on causes and remedies, not a blame exercise. The video editor will ensure that a balanced influential view is projected.

When this discussion is supported with injury avoidance training, a genuine step towards culture change can take place.

And with it, claims have the chance to reduce, as less employees will be taking less risks when under pressure from mamangers.