Winning commitment involves money.

Because of the size of your investment in a video, it's very likely you'll have to sell the idea to your boss to get approval for funding.

Equally important is getting your colleagues to buy in to the project.

Colleagues include not just the people who will show the video as part of a marketing presentation or training session, but the "knowledge owners" and also the heads of departments where you want to be filming.

You need consensus.

If there are legal compliance or regulatory issues, you'll want input and approval from those departments.

Ideally your team should be around four to five people who attend meetings with the producer, including your "anchorperson", who is the main point of contact in your organisation, and who relays information, distributes scripts, etc.

If there are more people who need to be involved, consider a two-tier arrangement, with some just having involvement by e-mail, and email approval.

You win commitment by involving people.

Next: How to ensure quality at every stage of your production>>