Stylish and impactful Intro titling is an integral part of any corporate video.
There are many reasons why it’s necessary, not least that your video programme needs a title.
Now, using just bare text in a video, with a bare caption such as ‘how we’re going to build a future together’ means very little in terms of impact, and arousing audience anticipation.
Consider that your audience are sitting there. Now consider that in some ways you haven’t yet earned the right to give them your message, that they’ve turned up to see.
You can’t simply assume that they’re interested in what you want to tell them.
The thing you’ve got to do in the first 10 or 15 seconds of your video is grab their attention.
Look at the television. Every programme on television starts with a great intro that signifies the style of the programme.
Your video needs the same level of attention-grab.
A considered amount of resource needs to go into a great video titling section, and it’s wise to plan for this.
Your video intro title sequence will have music, it’ll have animation, it’ll have text, and it’ll have images. These all need to be very carefully choreographed and interlaced together to create a first impression that will win the attention of your audience.
A good intro earns you the right to deliver your message.
Titling is also used further down the line in the video.
If a speaker appears, you want to know who they are and what they do. Titling gives you this. And it should do it with style.
Your corporate video is also going to be organised into logical sections or chapters.
The video structure will to bring this out, eg ‘Why do we do this?’ (the section heading), followed by a segment of video information.
You’ll have other sections, eg, ‘What does this mean, what is the impact of why we’ve done this?’ The impact is carried off with another stylish section header with titling.
Breaking a video programme up into sections and chapters will help the audience structure and organise their own thinking, and to understand better the message that you’re trying to deliver to them.
When you’ve finished your video, you probably need to summarise your 3 main points.
Again, it’s not the only way to do it, but using graphic titles, animated text, is a very alive way, a very punchy impactful way, to reprise your key points.
Great titling will add impact throughout your video message, earning you the right to continue delivering to your audience.
You can see video titling examples here
and here |
