You can deliver on DVD; you can deliver through the web as a web stream; you can deliver video playing as an mpeg file from a multimedia CD-ROM which will work on any PC or laptop with speakers.
If you deliver via a web stream, your video can be large screen for broadband, or it can be small screen if you want to contain your bandwidth costs.
When streaming you can deliver as a standard Windows wmv, or you can use flash video flv, as this allows you to introduce interactivity.
For example a sales video can end with an invitation to buy now or enquire, coupled with a button that leads directly to your online store or enquiry page. This is far more useful than simply viewing a video and that’s it!
It’s also possible to deliver as real media or quicktime, but these formats are becoming increasingly less common.
Mpeg is ideal for delivery from a PC, laptop or CD. The image quality is an acceptable compromise, and the files are small enough to carry round, or upload for others to later download.
You can use corporate DVD for projecting on a large screen at a conference, or in a boardroom.
Increasingly we will see this migrate to HD as the quality shines so much better for a projected image than SD (standard definition DVD), which always loses colour and sharpness when compared to viewing the same DVD on a TV set.
The great thing about today’s video technology is that it allows you to choose your delivery mix, according to the needs of the audience that you want to reach, at a reasonable price.
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