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Understanding Video Costs
Video Program Type & Cost
Video Runtime & Cost
Importance of a Video Script
What is a Video Storyboard?
Foreign Languages
Shoot Location & Cost
Using Actors
Presenters
What is Great Editing?
Voice Over & Corporate Video
Uses of Graphics & Animation
Video Titling
Music in Corporate Video
Delivering your Video Program
The Next Step
 

 

News Daily questions and answers Corporate Video Production - a Manager's Guide Coming soon Ask a question
 

 

Using Actors - their relative

value and cost

Actors can play a large part at many video productions.

They’re used to bring scenes to life and to add credibility to your message.

Some uses of actors are obvious. For example where you need dramatic situations such as:

  • Re-enactments of a health and safety incident
  • Re-enactments of a selling situation or a customer demonstration
  • Demonstrating interpersonal skils

All of thes usually require actors.
         
Using actors as non-speaking extras can be a big plus for a programme too. It’s good to have many people in a scene and have some background interest going on. You can use your own people for this, and that’s good because it costs you nothing, but professional extras don’t cost a lot either.

It’s worth considering them. They will move, they will stand, their faces will be right, everything about them will be right in your production.

If they have to have any talking lines then they can probably do a much better job that using your own people, who may well come out wooden, and spoil the show.

All these possibilities give you choice.

When you’re making a programme use your own people, use a mix of actors, or use all actors. Or if you’re producign a drama, then use just actors.
         
It’s recommended that you use unknown actors as they come at a reasonable cost.

At Rossiter & Co we rarely use a famous name, and we’ve made our name by this.

By using unknowns, they’ll give you a top job, they have television experience, and they often have drama school backgrounds. They’re qualified as actors, but they won’t cost you the earth.

Think about using actors for the value they add to your video production.

> Presenters

 
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