the proposal : see what you are buying
So you can make the right decision, you should expect the video proposal to contain:
- a full explanation of the creative ideas, probably in the form of an outline or “treatment”
- a detailed breakdown of the budget
- an outline schedule
- examples of work of a similar style and quality to what you want to buy, and produced by the same team that will be working on your project (many large production companies subcontract extensively)
- a face-to-face meeting with the producer, not just the salesman
- a client list and an offer of references you respect
You should feel confident that you will be able to work with the producer’s people and that they understand your audience and what you want to achieve with the video.
Don’t take one producer’s idea and then ask someone else to make it. As well as breaching copyright, the video will never be as effective.
The person that had the idea is probably the best person to produce your video.
View sample marketing and training videos online.
Next: Agreeing the video schedule and content >>
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