So you can make the right decision, you should
expect the video proposal to contain:
- a full explanation of the creative ideas, probably in the
form of an outline or "treatment"
- a detailed breakdown of the budget
- an outline schedule
- examples of work of a similar style and quality to what
you want to buy, and produced by the same team that will
be working on your project (many large production companies
subcontract extensively)
- a face-to-face meeting with the producer, not just the
salesman
- a client list and an offer of references you respect
You should feel confident that you will be able to work
with the producer's people and that they understand your
audience and what you want to achieve with the video.
Don't take one producer's idea and then ask someone else to
make it. As well as breaching copyright, the video will never
be as effective.
The person that had the idea is probably the
best person to produce your video.
View sample marketing and training videos online.
Next: Agreeing
the video schedule and content >>
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