You will find many video production companies, in the yellow pages or via the web: big and small, local and nationwide. How do you choose the right one?

Pre-select the production companies you are going to invite to tender, whether this is by recommendation from a colleague, or because you like the look of their advertising, or you like web site.

It is counter productive to invite more than three companies to bid.

You will find it difficult to choose if the choice is too large.

You're expecting each of them to invest two to four days preparing and presenting their ideas.

So obviously some of the better (and therefore busier) producers will decline to tender if they find they are lined up in a "beauty parade" or a "dutch auction". These are the sort of bids that your own organisation probably declines.

Give each of them a full brief and be prepared to answer questions or even let them see the process or activity in question. Involve them.

The more they know, the more likely they will come up with ideas that will work with your audience.

Shooting your CEO on video.

Next: How to save 50% of your next video>>