You can save a considerable amount of money on the cost of your video production, if you know how.

According to the video trade body, the IVCA, there is a 30% difference between the charges of city centre producers (especially in London) and those in more outlying areas.

Provided the country cousin has a proven track record and the client list to match, you will get a similar quality without paying for the city slicker's hefty overheads.

Also consider that many producers stick on 15% or so as "contingency" or "profit margin".

Don't buy this, particularly if their daily rates for crew, editing etc. are similar to those in other bids.

Quoted rates should include their profit margin.

By all means keep a contingency in your internal budget if you're not sure, but don't dangle it in front of the producer.

A top notch producer will want to demonstrate their robust production methodology to you in detail.

They'll actively want to assure you of their excellence in coming-in to time and to budget.

Finally, ask for a 5% discount in return for cash / prompt payment.

Production companies often wait ages to be paid, so money on the table is always attractive.

But first make sure that your accounts people are prepared to raise a cheque as soon as you have the producer's invoice.

30% + 15% + 5% = a 50% saving.

Have a look at our online video cost calculator to discover how much your video could cost.

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