The Company Video Handbook is written for company owners, directors, and non-marketing professionals (inc sales directors & business managers), who want to produce a winning video for their company to help convert more sales, and are looking for some help.
The Handbook explains in plain language:
> What company video or DVD can and cannot achieve
> What your company can realistically expect from your video
> The types of company and business video that are possible
> How to plan your company’s video message for maximum business effectiveness
> Lots of practical tips to ensure your video is the winner your business is looking for
> How to pick the right video production company for your business
NB: This handbook isn’t is a production guide on camera and editing techniques, which is the field of corporate video professionals. Neither is it a guide to producing training videos.
If you read this handbook, you’ll make a more effective company video for your business than you would have done otherwise.