With the advent of broadband and new media, your company video can be delivered in a variety of ways, allowing you to reach many more customer touch points via more routes to market than used to be possible.

You can have:

> DVD for playback on a laptop or DVD player

> DVD for playback on a projector, from a laptop

> Flash video file (.flv) for web playback, though this requires a console. If you’re not sure what this means go to www.youtube.com and see how they do it.

> Windows media file (.wmv) for video download

> Windows media file (.wmv) for inclusion in a powerpoint or other presentation from a laptop or PC or Mac

> Windows media file (.wmv) for inclusion on other media such as a flash memory stick, or a CD.

In addition you can have different versions of your business video produced to extend the number of customer touch points you can reach.

Different company video versions may include:

> A short version for streaming from your website. Maybe 1-2 riveting minutes about your organisation’s products / services to act as a teaser

> A longer video version for playback to captive audiences, such as at a seminar or conference

> Slightly differently edited versions for different market niches.These usually have a different intro and outro to make them more fitting to their target audience.

> A short loop version with additional text captions for silent playback on an exhibition stand or foyer, or public place where you have to run your video in silence

> Foreign language video versions for your export markets, in one or more European or Asian languages

In addition there are now ways to stream company video in email, or in a youtube channel of your own, which we call social media and / or web2.

There are so many ways to do business using your company video.

What Your Company Video Script Must Achieve