CEO’s now have video blogs top communicate with workforce, customers and bodies of client.
Blogs are easy to film so long as the CEO is confident about their screen delivery.
If the CEO is a natural on camera, then you can film it all in-house using prosumer camcorder owned by one of the staff.
If the CEO is less than word perfect, it’ll be worth striking up a relationship with a local video producer who can supply camera, teleprompt, and edit (on a rolling contract basis), all of which will make a less video-genic speaker into a more attractive presenter.
A video blog is a great way for a chief exec to keep the workforce informed as to where the business is going, as well as to talk to clients about the strategic direction the company is taking.
In larger businesses, senior managers and directors can also take part in the video blog.
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