Software marketing video or, more correctly, software sales or software demonstration video, is a whole field on its own.

It works like this:

You have a software product which you sell by demonstrating it to customers.

You can now replace the customer demo with an online software demonstration, or series of streamed demo’s.

The key to this is a product called Camtasia, software which allows you to record the actual screens as you demonstrate them, while also recording your voice describing the demo as you do it.

With basic video editing functions included, any software company can now make it’s own virtual software demo’s and eliminate the physical demo that requires attendance by customers, sales people and technical specialists.

You can deliver the whole sales message or demonstration online, as a video stream.

While small software houses can now cheerfully make their own videos, larger concerns will still want to engage a professional video production company to assist in the production of software demonstration videos.

This is because the final video will look and sound more professional if professionals are involved.

Professional options include:

• Filming a professional presenter or video-appealing expert giving the demo.
• Using professional voiceover, rather than the demonstrator’s amateur-sounding voice
• Using professional captioning and onscreen text
• Better, tighter editing, and audio
• Interactive cd or DVD authoring, as well as streaming
• Incorporating the demo in a broader product benefit type of sales video, eg, to show how the software fits into existing company processes and procedures.
• Including professionally shot testimonials from delighted users.

The choice for the software company marketing their packages online is wide.

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