A seminar audience is a different audience to any other, in that it’s a captive audience, captive for almost as long as you want (well, almost)

Other video playback situations often have huge time and audio volume level constraints. But not so in a seminar. So long as your message is relevant to the seminar’s business audience, you can show them 20 minutes of video if you feel there’s a need.

You can also show a range of corporate videos, maybe a company scope & capability video, a few low budget client testimonial videos, and a few low budget talking head videos of your CEO or directors talking about a relevant issue to camera, or dramatised video scenes that clients will recognise and respond to. And let’s not forget Product Demonstration Video if one of your seminar goals is to sell a product.

Generally for a seminar to be a success is has to edu-tain the audience and win them round to your way of thinking, and this is essential before they can become customers.

Video can play a large part in this, as video is inherently edu-taining and entertaining, as well as educational.

The best advice is to use your imagination.

Also consider that if you’re organising seminars:

• Your competitors may be doing this too
• Non-competing companies definitely are running seminars, a process that will build ever higher expectations for your seminar

The days are gone when you can get away with inviting potential customers to a glorified powerpoint.

They want more, and you have to deliver on this.

Which is one reason why video is used much more in seminars than it used to be.

But generally it’s as a wmv or mpg included in powerpoint, than DVD or web stream.

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