This is the classic company video, produced to show clients a company’s scope and capability. It can be steamed, included in a powerpoint as a wmv, or played as a DVD.
They’re usually most in demand from companies looking to make bigger better sales, usually to bigger better companies.
Producing a company video is now considered one of the stepping stones that companies must cross when developing from a small SME to a larger SME, or to a publicly quoted company.
Showing the broad range of what you do, and your capability within this range, offers many benefits
A scope and capability company video, for example:
- Opens doors to cross-selling opportunities
- Impresses clients with your broad level of accomplishment
- Offers a chance to show why you’re so good
- Reminds existing customers why they like you
- Gives you a chance to explain things properly
It’s application is wide, including:
- Playing from laptop / projector at client presentation
- Giving to client champions, enabling them to support you better
- Streaming from your website
- Playing at exhibitions, seminars, foyers, reception areas
- Including in powerpoints
The production style for a scope & capability video is often voiceover dubbed with filmed footage of the company premises. But it doesn’t have to be.
A quick glance through this section of the handbook, Company Video Production Styles, will reveal many types of video, with alternative creative approaches that are relevant to a scope and capability video, different ways of presenting your business.
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