This style of video could be subtitled “your scope and capability in 60 seconds”.
Typically a smaller company needs to look impressive in order to win against larger more well known competitors.
An Instant Credibility video is a short all-purpose company video that is particularly strong on style and impact.
It creates the appearance of bigness.
A specification for an High Impact DVD might be 60-90 seconds runtime, carefully chosen or commissioned music for a powerful and compelling soundtrack, animated cations and stills, and lots of cool post production effects.
While this style of business video tells the company message succinctly, it does it with great panache and style, intending to impress the viewer with a company’s ability and credentials, aimed at improving their chances of winning major account contracts.
If streamed, it will need a fast server to avoid any jerkiness, and playback smoothly.
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