If you’re selling your products or services overseas then in all probability a DVD and a streamed video will help enormously in promoting sales.
The right export video can give your foreign market sales agents or representatives a real credibility boost.
Exporters usually need voiceover driven videos so they can be easily and cheaply translated into multiple foreign languages.
Estimate how many languages you’ll need, and ask to be quoted for these as part of the export video production package, even if you just go for the english video version first
Typically export videos are about bringing the factory to the customer, while proving the technology. They usually require 1 or 2 days shoot.
Avoid captions in export video as they increase the cost of translation into foreignspeak, which when multiplied across 6 languages adds up to a sizeable cost.
Also note that 3d or 2d animation can often demonstrate a world-beating technology platform better than camerawork to an export market where English is a common second language.
If you can afford it, have 2 version produced – a short 2 minute stream or wmv for fast viewing, and a longer more in-depth DVD for foreign buyers, specifiers, and purchasing managers who will want to appraise you in detail.
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