Companies attending exhibitions usually sell high products or services or both. Exhibitions can be a mainstay of new business generation for many.

A company video used for exhibitions needs to have the following properties:

• The video message must be fairly self explanatory when played a very low volume or muted volume. It’s not possible to blare out without offending adjacent stands.
• Its business message must be short as exhibition visitors won’t stand and stare for more than a minute or two at a television screen.
• The video message must be visual, graphic and catch the eye of passers-by.
• It needs lots of animated text captions so the meaning is clear without speech or audio, eg, uses helpful words like comprehensive, flexible, near you etc

Most company videos won’t fit into these categories, so it’s suggested that any existing company video will have to be re-edited for showing at exhibitions.

Streaming video may well prove to have unreliable playback for exhibition purposes. DVD is much better as the higher quality looks good on a large exhibition video monitor.

It shouldn’t be too difficult to get the key messages down to a two minute exhibition video, and captionise it for visual clarity – and selling-grabbing power with passing business audiences.

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