Corporate video is a broad term that covers any type of video that isn’t a company training video.

What defines corporate video is that it’s outward facing toward customers or the public, while training video is inward facing, directed towards the workforce.

Corporate video can also mean a divisional video, where a large corporation produce a video about a division or sector of their organisation who need publicising within a large international group.

Corporate video often tends to imply the high end of the market, while company video often implies the lower end of the market.

But these terms are interchangeable. There’s nothing wrong with a small business saying that they “producing a corporate DVD“.

Both have a strong focus on brand, image and credibility.

Both seek to persuade a market niche.

Interestingly, although small and large businesses are differentiated by their size, the directors of an average large public company may well earn less in salaries and bonuses than the directors of a profitable small business.

Video streaming, as in the business video section, needs to be kept short and punchy, in line with the expectations of web audiences.

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