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Construction projects are huge in both size and impact on communities and environments, as well as work patterns and transport links.
Because the spend is so high with major projects, there is usually a body of client that needs to be kept informed of work in progress, or a buying team that requires a visual accompaniment to the tender package, ie a construction video.
Frequently a video is specified in the construction project tender.
This type of video will usually involve extensive 3D animation scenes, showing how the construction project is intended to look when completed.
For example:
> Animated fly over a new building development complex
> Fly through the proposed building, through the reception area / foyer and the various offices, rooms and spaces
There is usually some video footage bolted onto this to cover areas like impact of the building development on the local community and environment.
With the addition of voice, music and interviews, and perhaps a presenter to anchor the programme, the 3d animation scenes can be packaged as a full video programme.
Generally a 3D Construction Marketing video is seen as the icing on the cake for larger tenders, which can have huge tender budgets.
It's might seem like stretching the definition to call a construction tender video a company video, but it does have the basic common factor in that it's required to sell.
The important part about producing a construction video is to engage a video production company with experience of working with 3D animation files.
The other type of construction video is companies selling into the construction market, for example, interior fitters, paint manufacturers, management agencies, and all manner of subcontractors.
These types of construction video are more correctly Scope & Capability DVDs.
As mentioned above, construction marketing videos are usually project specific videos produced for a tender, eg, winning a government PFI contract.
Smaller construction projects will have just 3D animation fly-throughs, while small projects will have stills montages where a CAD drawing is graphically superimposed on a photograph, showing how the existing site will look with the new building in place, an overview of the built environment.
Construction companies also produce scope & capability videos, for example to demonstrate their cost effectiveness, or their speed of build, or proven template formulas for buildings they already have on the drawing board ready for purchase & build.
This style of scope and capability or construction "product" video needs to stand out from the crowd more than most, as the constructor will be tendering against heavyweight competitors with equally sophisticated marketing packs.
Video streaming is useful for construction project videos on private project extranet sites.
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