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There are two types of conference video.
> Video produced for the conference, ie, before the conference
> Video produced of the conference, ie, shot during and edited after the conference
Video produced specifically for the conference is usually a Conference Opener Video, usually played as a DVD or mpeg2 file from disk.
This will be short, often very effects driven, and fast paced.
This style of conference video is designed to let the audience know that something special is going to happen today, that this is like no other conference they've attended.
It helps banish cynical preconceptions in conference attendees, and so is very useful if you have to work with a jaded or angry audience (like a workforce where swingeing cuts have taken place, or dismissals and redundancies, or lay offs)
The whole of a conference video can be made with stills and animation, and doesn't necessarily need actual video footage to get its message across and impress.
Other types of video produced for or at conferences are:
> Workshop videos where teams from the audience are filmed working in groups during the conference workshop periods, intended for viewing later in the conference.
> Talking head videos of VIPs (senior directors & managers, public & government figures, experts and advisers) who cannot attend in person, but still get their business message heard on a video.
By contrast, video produced after the conference is invariably a record of events, and maybe some soundbite clips from attendees, particularly VIP attendees.
This is often a waste of money as it is doubtful whether anyone ever bothers to view them later.
If an after-the-event conference video is required, it's usually edited highlights for press release, or as keepsakes for the audience or customers.
With the advent of the web, edited versions of keynote speeches may be streamed online either to the public or on the intranet, or wherever the information may be useful.
The one single after-the-conference video that can be very worthwhile is testimonials from attending clients and customers.
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