Handbook Contents
Topic 1 – Who is the Company Video Handbook for?
Topic 2 – What Today’s Business Audiences Want
» Brevity
Topic 3 – How is brevity achieved in a company video?
» Style
Topic 4 – How is style achieved in a company video?
» Bigness
Topic 5 – Creating the appearance of bigness in a company video
Topic 6 – What can a Company Video achieve?
» How you can deliver your video message
Topic 7 – Different Ways To Deliver Your Company Video Message
Topic 8 – What Your Company Video Script Must Achieve
Topic 9 – Understanding your business audience
» Who are the target audience?
» Company video & business audience types
» The Ayes
» The Nays
» Developing Video Script Content that Works
» The Three Business Deliverables
Topic 10 – Drafting your company video script
» Successfully developing outline video content
Topic 11 – Shooting Your Company Video
» Estimating How Much Filming You’ll Need
» Estimating Company Video Runtime
» Estimating the number of days video shooting
Topic 12 – The Role of Post Production in Company Video
» What Does Post Production Do?
» How to Evaluate Different Post Production Styles and Spot the One Trick Pony
Topic 13 – Video Post Production – The Tough Checklist
» Editing
Topic 14 – Choosing The Right Video Production Company
» Finding a Video Production Company
» Deciding On The Best Video Producer
» 11 Questions to Ask Potential Company Video Production Companies
» 3 – The Boilerplate Response
» 5 – The Recent Work Response
» 7 – The Pricey Treatment Response
» 8 – The Added-Value Response
» 9 – The Script Check Response
» 10 – The Company Video Response
» 11 – The Problem Hider Response
