Company video is usually another name for B2B video, usually from an SME seeking more business from larger companies, organisations and major accounts. The Company Video is also produced to give better support to sales staff in the field.
Larger company videos tend to be called corporate videos. But the difference is largely academic.
A company DVD can be for any product or service.
Whatever the name, a company video is usually has selling as its key objective. Or maybe more accurately, enhancing sales conversion ratios though the use of better presentation materials.
Typically a company video means a Scope & Capability video, but not always. It can equally mean a Product Video, if a business has a strategic product it wants to push. Streaming should be planned into the video production process.
Look around this glossary section for more ideas of the types of Company Videos available to you.
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