50% non refundable deposit with order, and 50% balance on completion
Prompt payment only. No credit terms are offered
A working crew day is 7 hours from arrival, inc short breaks & food
There will be an additional payment if the shoot over runs 7 hours due to ill-preparedness
You are wholly responsible for the content of the script
All prices ex-vat
FAQ
How is such a low price possible?
You write the script - we provide script editing & support
You avoid costly face-to-face meetings - email and phone work fine
You arrange and plan the shoot - we provide crew & equipment and a pre-shoot check list
You avoid expensive frills that you don't need - just stick to telling a good story
You keep the shoot to a single day - which reduces shoot and editing costs
We've produced hundreds of corporate DVDs and videos over 18 years - we know what’s essential and what is simply "frill"
Why should a Corporate DVD be 5 minutes?
5 minutes is the ideal runtime to demonstrate your scope and capability, or explain your project
Longer than 5 minutes will bore your customers
The shorter the better. Less is always more
How do I write a Marketing DVD script?
Start with your 3 top USPs
Develop these to show their feature/benefits
Each of your USPs should be expressed as "deliverables", and in terms the
customer will instantly understand
5 minutes is approximately 500 words
How do I write a Training DVD script?
Define training objective
List key training points to attain competency
Keep on-message. Don’t digress
5 minutes is approximately 500 words
What should I emphasise in a marketing DVD?
Recent ITV research demonstrates that "noughties-not-nineties" customers (especially
women) look for:
Bigness
Style
Brevity
Check that each USP has something of these qualities. If not, then add some emphasis
What should I emphasise in a Training DVD?
Emphasise what can be shown visually
Tell them what you’re going to tell the, then tell them, then tell them what you told them
Think simply, as in a Toolbox Talk
Aim for proficiency
Develop your script to convey these qualities.
What should I avoid in a Marketing DVD?
Don’t explain "how we manage" and/or detail of your management processes. People outside your organisation only care about results, not your processes
Don’t make unsupported claims. Prove everything
Don’t repeat points, except in the final summary
Focus on USPs, their feature/benefits, and "what we deliver"
What should I avoid in a Training DVD?
Don’t provide unnecessary detail, eg, the "death by powerpoint" approach
Don’t be abstract
Don’t be legalese, or authoritarian, or use corporate speak
What images will need to be shot?
Your top team talking to camera in a large quiet meeting room with blinds. This will take up to half a day.
Footage of the things your team are talking about, eg, Jack and Jill went up the Hill requires a pic of Jack, a pic of Jill, and a pic of the Hill
How do I plan a shoot?
Use the Shoot Checklist we provide
Physically walk through all the locations and ensure it’s feasible to get round them in a day
Avoid unnecessary travel if possible as it wastes valuable shooting time
Complex scenes can take up to half an hour or more to set up the equipment, so try to keep it simple.
Can I include our existing graphics, artwork and photographs?
Yes.
1024x768 or larger images are fine
Use landscape not portrait
Photographic prints are fine
Web images are too small for DVDs. Do not use them.
Marketing Script Tip
What is a Deliverable?
Take the example of an international courier company.
They have the latest software and miles of management processes and hi-end systems and vehicles to ensure effective overseas delivery.
Expressing this as deliverables:
We deliver anywhere ontime
Our realtime tracking software allows you full 24/7 access, so you always know where your package is
You get full collect and deliver documentation, so proof of delivery is always assured
We handle all customs documentation, saving you time and making it easier
NB: No detailed mention is made of all the sophisticated processes, systems and infrastructure that accompany the above. We simply talk in terms of deliverables to customers, and their include feature/benefits in the DVD.
